I’m a Singapore-based product designer with 5+ years of experience building digital products across fintech, complex B2B platforms, and consumer products.

Currently, I lead the consumer experience at Lendela, a personal loans platform operating across Singapore, Hong Kong, and Australia. My work focuses on simplifying financial decision-making and shaping experiences that drive both business outcomes and meaningful user impact.

My background as a former co-founder and performance marketer gives me a holistic perspective on product building, balancing design craft with product strategy and business goals.

I’m drawn to crafting clarity through design. I enjoy product design precisely because it’s 30% design, 30% data, 30% problem solving and 10% great coffee along the way.