Waffle is a leading point of sale and marketing solution for local businesses. Through their suite of products, their mission is to help businesses build long term relationships with their customers, turning them into champions and advocates.

In my work for Waffle, I undertook the rebranding the company. I focused on understanding and translating the founder's beliefs and mission into a clear art direction that accurately conveyed their core values. As the team prepared to raise a pre-seed round, I crafted and designed their investor pitch deck, where the newly developed brand system was first implemented to create a strong and aligned impression for potential investors.

These are some snippets of the pitching process for the brand direction: